Kraken Design
Kraken Design is a research-led practice based in the Pacific Northwest. We operate at the intersection of brand strategy and visual language, developing enduring identity systems that prioritize clarity over trend. Our practice is defined by a capacity to navigate complex institutional requirements, distilling the core narrative of a project into a cohesive, functional visual language.
Preston Porter
Founded by Preston Porter, the studio is built on a foundation of rigorous form and cultural context. With a background spanning over 15 years in technical production and brand strategy, Preston leads every engagement with a focus on visual communication that is as functional as it is aesthetic. His approach is rooted in the belief that design is not just a service, but a strategic tool for organizational growth and public-sector trust.
Recognition
Selected work featured by:
Advanced Photoshop (UK)
Millimeter
Digital Content Producer
SVC Sound and Video Contractor
The Design Inspiration
Graphic Design Junction
Card Observer