Kraken Design
Kraken Design is a research-led studio in the Pacific Northwest. We build identity systems that prioritize long-term clarity over passing trends. Specializing in brand strategy and visual language, we help institutions solve complex problems by turning high-level narratives into functional, cohesive design.
Preston Porter
Founded by Preston Porter, the studio is built on a foundation of rigorous form and cultural context. With a background spanning over 15 years in technical production and brand strategy, Preston leads every engagement with a focus on visual communication that is as functional as it is aesthetic. His approach is rooted in the belief that design is not just a service, but a strategic tool for organizational growth and public-sector trust.
Recognition
Selected work featured by:
Advanced Photoshop (UK)
Millimeter
Digital Content Producer
SVC Sound and Video Contractor
The Design Inspiration
Graphic Design Junction
Card Observer